Greetings Summery Syllable Slingers!
A book signing expert I am not, but I’m learning. So, today, I’m passing along these practical tips for you to peruse. Please be sure to pass along your even wowier wisdom too!
SENSIBLE SIGNING STARTERS
Before you put “crayon” to cover page, write the child’s name on a sticky note (or ask the child or their adult to do it). DO NOT assume Katie is spelled K-a-t-i-e. It may be Kaytee, K.D. or Caytey. (You get the idea. Right, Quaydey?)
Botch an autograph beyond repair? Bring along a package of self-adhesive bookplates to hide the mishap.
Come up with a succinct, clever, one-size-fits-all line you can use with your signature. You do not want to conjure up a unique message every time. Here’s what I use for THE BIG BOOK OF BARF: “May your collywobbles be few!” (Don’t know what collywobbles are, well, the reader can look it up in the book!)
Pick the best pen. I recommend Milwaukee INKZALL black fine point marker. You can find them at hardware and home improvement stores. The ink glides across the page. Dries in a zippity. Zero smudging. Be sure to bring extras of whatever brand you choose.
Bring bookmarks to sign if a child wants your autograph but can’t get the book.
Plan “something” for easy, nearly immediate engagement. As a takeaway, I have funny looking barf bags to color. At some events, I even bring little boxes of crayons so kids can color while parents shop (with parental permission, of course). The front of the bag has a kitty with a concerned look on his face, and the other side shows him barfing up stars and hearts, you know, the usual barf ingredients. To engage a child, I ask how they think the cat is feeling. Instant chat starter.
POP QUIZ!
An adult and a kid approach your signing table. Who do you talk to first?
Always attempt to engage with the child first. They are your audience, right? At a recent signing, the grown-up who brought the child happened to work for the local school system. She was so impressed with the way the child and I interacted, she asked for my card for a future school event. How about that?
PRACTICAL PREP
Make sure you’re covered. Even if your host says they’ll have a table ready with a cover, bring your own tablecloth. If they come through great, and if not, you’re ready with your backup.
Pack a “Hey that’s personal!” bag –
Hand sanitizer
Moist wipes
Cough drops
Mints
Bottles of water
Tidy up kit that’s easy to take to the bathroom with you. Tuck in a comb, lip balm, nail file, eye drops, toothbrush and paste.
Tissues
Healthy, quick to crunch snacks
Pain reliever
Bandages
Umbrella
Bring your business card and have it out on your table. You may meet a librarian, teacher or PTO organizer who’d like to get in touch with you later.
Keep a list of what you brought with you, e.g., number of books, tablecloth, framed poster, etc. Then, even in your stuperous post-signing state, you can easily check your list and pat yourself on the back before you leave the host site.
Put your name on everything you bring with you. Did I bring this? Does it belong to the store? A customer? A wandering band of bookstore bandicoots?
Let the venue or event organizer do the heavy lifting when it comes to books. Of course, I’m not just referring to lugging boxes! I mean, if possible, avoid being responsible for providing books. If you are, talk with your publisher’s customer service department about how they’d want you to arrange it.
BOOKSHOP RELATIONS
Ask host about how sales work for them – For example, can you sign a book before the customer brings it to the checkout or does the customer need a receipt in hand before you can sign?
Offer to sign leftover books (if you’re in a bookstore obviously). The bookstore will appreciate it. And, bonus for you, signed books can’t be returned to the supplier!
During lulls, if the bookshop owner has time, ask about most requested books and upcoming book-related events.
BIGGEST & BEST THOUGHT thanks to children’s author Suzanne Jacobs Lipshaw
At an event this summer, I got to share the space with the wise and wonderful Suzanne Jacobs Lipshaw. (Our first chance to meet!) Suzanne shared (and I’m paraphrasing) that you never know what a turnout will be like—you could have a line of excited signature seekers (not so common) or looooong lulls (not so un-common). Regardless, Suzanne reminds herself that there’s always a “moment” (a memorable conversation, a connection, an invitation) that makes showing up worthwhile. So, she looks for the moment every time and she’s never disappointed. So smart!
Bonus suggestion:
Once your “gig” is over, give yourself a gift of time to unwind. Before you head home, explore the town or library you’re in.
In my own book-signings, I find humility. It’s always humbling when people go out of their way to come visit with me and buy some of my books. ~ Nicholas Trandahl
















